Marketing and
Public Relations
Identify activities that raise awareness for DET and promote the benefits of the approach to potential partners.
PROCESS
Using the Communication Guide as a reference, local chambers and associations can:
- Identify opportunities to effectively approach respective target groups,
- Use the communication material most suited for the event and target group.
EXPECTED OUTPUT
Local chambers are familiar with the different communication messages that correspond with the respective target groups. They can select the appropriate communication tools and know when and how to use them.
RELATED STEP
Partner
Identification
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Communication Guide
848.26 KB pdf DownloadEach stakeholder in DET requires a tailored communication message. This Communication Guide defines the different stakeholders and outlines individual messages and venues for an effective communication approach.
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DET Overview
362.79 KB pptx DownloadThis presentation communicates the key components of the DET approach, the relevant stakeholders, and their respective roles and responsibilities in a DET program. This presentation can be used to approach the following stakeholders: companies, students, schools, chambers, and local government entities.
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DET Video for Companies
83.50 MB mp4 DownloadThis two-minute animated video is designed to communicate the benefits of a Dual Education and Training (DET) program to companies.
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DET Video for Parents and Students
59.63 MB mp4 DownloadThis two-minute animated video is designed to communicate the benefits of DET to students and their parents.
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DET Brochure for Companies
7.50 MB pdf DownloadThis brochure communicates the benefits of DET to companies through testimonials from businessmen and women. It provides a space for local chambers to include their contact details.
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DET Brochure for Parents and Schools
7.12 MB pdf DownloadThis brochure communicates the benefits of DET to students and their parents through testimonials from DET graduates. It provides a space for local chambers to include their contact details.
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Cost Benefit Study on Dual Training System in the Philippines
6.16 MB pdf DownloadThis study focuses on the short and long-term costs and benefits for the firms running TESDA's Dual Training System Program. The results of this study can be used to attract more firms to invest and participate in Dual Training.
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Executive Summary Cost Benefit Study
734.96 KB pdf DownloadThis study provides empirical evidence for policy recommendations to further improve the current Dual Training System in the Philippines.
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Policy Brief Dual Training System in the Philippines
511.31 KB pdf DownloadThe Philippine Chamber of Commerce and Industry (PCCI) issued this policy recommendation on the Dual Training System in the Philippines.
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Developing Hospitality Professional-Laiya Case Study
1.81 MB pdf DownloadDrawing from the experiences of a DET program in Hospitality, this publication summarizes lessons learned and best practices. It identifies effective strategies to replicate a similar DET program in other locations.